A brand alliance is publicly perceived as a close cooperation between BASF and your company by e.g. displaying the Hexamoll® DINCH brand logo together with your name and/ or brand name. It is a strategic marketing tool used for endorsement of soft-PVC products containing BASF’s Hexamoll® DINCH as primary plasticizer.
Advantages for you as a manufacturer may be:
The targeted brand alliance is generally a so-called “Ingredient Branding”, i.e. Hexamoll® DINCH is an ingredient of the final end-product and the you as the manufacturer advertise this ingredient together with your own company/ brand name.